Word of Mouth Marketing: How Smart Companies Get People Talking

30 05 2007

Word of Mouth Marketing: How Smart Companies Get People Talking

How Smart Companies Get People Talking
$24.95  
Book Description:
Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Internet Riches: The Simple Money-making Secrets of Online Millionaires

The Simple Money-making Secrets of Online Millionaires
$22.00  
Book Description:
Now anyone can be an online millionaire! These days it’s easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

* a guide to e-business opportunities, including “instant e-businesses” that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it’s the most powerful book ever on starting and enjoying a million-dollar online business!

31 Days to Millionaire Marketing Miracles

31 Days to Millionaire Marketing Miracles
$17.95  
Product Description:
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint of the proven steps of the most brilliant internet programs out there that will cut to the heart of your stops and get your Internet dreams realized. In addition it profiles some of the hottest Internet Marketers in the industry and includes exclusive audio interviews by Tracy with Yanik Silver, Jason Oman, Adam Ginsberg, and more. Your step-by-step guide to Direct Internet Profits that will give you what you need, when you need it, in the order that you need it!

How to Become Wealthy Selling Informational Products on the Internet

How to Become Wealthy Selling Informational Products on the Internet
$16.95  
Book Description:
Many people dream of starting a business – but are hesitant to start a business of their own because they don’t know if they’re the right sort of person to be starting a business or are worried that they’ll start a business and fail. Many people want to begin their own informational business, but they have no idea how to begin. What do I do first? How do I start? Will starting my business cost a lot of money? Will I get back what I put in? Is it worth my time and effort? So many questions, where can I find all the answers? My book of course! Are you one of those people wondering if starting a business is right for you? After you finish reading this manual you’ll know if you’re cut out to be an entrepreneur by selling information products and eBooks on the internet and then you can decide if this business is right for you.

Starting an Online Business For Dummies, 4th Edition

Starting an Online Business For Dummies, 4th Edition
$24.99  
Book Description:
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
  • Doing research, defining your niche and target market, and putting it together in a practical business plan
  • Getting the hardware and software you’ll need to get going
  • Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
  • Selecting a Web hosting service (with info on free Web site homesteading)
  • Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
  • Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
  • Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic  
  • Running a business on eBay
  • Marketing your business and the secrets to search engine success
  • Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software

Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:

  • Lots of Web sites that will give you good ideas
  • A companion Web site that includes an online directory of Internet business resources
  • A list of legal and business requirements

Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Make a Fortune using Search Marketing on Google and Beyond
$24.95  
Book Description:
Affiliate Millions

For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they’ll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.


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